Social influence is highlighted in the person vs. situation debate, regarding the formation of societal construct and cultural assimilation i.e., when a minority adopts the values, behaviours and/ or the beliefs of another group. Whilst, social behaviour is devised into cognitive i.e., rationalised thinking, or social emotional processes, that form an integral aspect of social interactions. Emotions are observed and expressed in social behaviour via facial expressions, voice/tone, eye contact and touch; that influence our interpretations and behaviours, in accordance with perceived social norms.